Every feature we build has a purpose. We try to serve that purpose exceptionally well, without making Plausible harder to use or compromising your visitors’ privacy in the process.
That means you’ll find capabilities in Plausible that aren’t always easy to find elsewhere, without the complexity that usually comes with more powerful analytics.
AI traffic analytics
Track and analyze real visits your website gets from AI assistants like ChatGPT, Claude, Perplexity, Gemini, etc. See which pages attract clicks, how well they engage and whether those visitors complete business goals like signing up or purchasing.
Explore AI traffic analytics →
Audience segmentation
Filter your analytics by source, page, location, device, goal and more. Combine filters and save useful segments to answer specific questions about your visitors.
Explore audience segmentation →
Real-time web analytics
See what’s happening on your website right now, where the traffic is coming from, which pages are being viewed, which goals are being met, etc. Follow launches, campaigns, traffic spikes, etc., as they are happening.
